MA App Design

What it costs, in plain numbers.

Two figures decide whether this is worth doing: what it costs to build, and what it costs to keep running. Both are told to you before anything starts, and neither moves without your say-so.

To build it Fixed price

Quoted from your sketches, before a line of code. You pay half to start and the rest as it is delivered. A first version is usually a few thousand pounds, against the £50,000 and upwards a development house quotes for the same brief.

To keep it running £50per month

Hosting, storage for every photo and record, nightly backups, monitoring around the clock, security updates, staff accounts, and fixes. That is the whole running cost. Larger teams move up a band, which is in the agreement from day one.

Optional: £100 a month for daily service access. Same working day response, work starting the same day on anything broken, and two small changes included every month.

01

A fix is free. A change has a price.

Maintenance is simple. Once your app is running, any issue with the agreed function of the app is fixed on the house, within a day or two, and faster than that if it is urgent. A crash, a photo that will not upload, a login that fails, a wrong total: those are ours to put right, however long they take, and there is never a discussion about whether it counts.

A change is different. It is something that already works as agreed, but you want it different or you want something new. Those are priced like this.

Small change£120

Up to two hours. Wording, an extra field on a form, another column in the export, a new filter, changing who can see what.

Medium change£250 to £900

Half a day to two days. A new screen, a new report, a change to how a job moves through its steps, a new notification.

Large changePart of a new version

Three days or more. A new part of the app, a new kind of user, a customer portal, a link to another system. These are gathered into a version rather than charged one at a time.

Day rate £450. Anything medium or larger is quoted with a fixed price and a delivery date before any work starts. Asking always costs nothing.

New versions, not a running bill.

Businesses change, and an app that cannot change with them stops being used. So the bigger work is grouped into numbered versions rather than trickling out as separate invoices.

Requests are collected as they come up, from anyone on your team, and raising one is never charged for. When there is enough to be worth doing, we write down exactly what each one will do, and quote one fixed price with a delivery date. You say yes, no, or take items out. Half is payable when the version is agreed and half when it is live. Testing, training notes and the rollout to your phones are part of it, not an extra.

A new version typically runs at 20 to 30 per cent of the original build. Where we propose one ourselves, because we can see what would help, it is quoted the same way. You are never charged for an idea, only for building one you have said yes to.

How quickly do you answer?

If the app is down or data is at risk, work starts as soon as it is seen, aiming to fix it the same day. Monitoring usually tells us before you do. Something broken but workable is the next working day. Everything else, two to three working days. Working hours are Monday to Friday, 9 to 5.

Where does our data live, and who owns it?

Your records and photos are yours, not ours, and they are stored in the European Union. If we ever part company you can have a complete copy, free, and it is deleted afterwards.

Are we tied in?

No. Hosting runs in twelve month periods so the price is fixed for a year at a time, but you can stop whenever you like, with no notice period. If we ever needed to stop, you would get 90 days to move.

What if we want it on desktop as well as phones?

That is how it is built. One app, the phone version for the people out on jobs and a full screen version for the office, both looking at the same live information.

What happens to the bugs we find in the first weeks?

Fixed, free, as above. Nobody should pay to make the thing they commissioned work as agreed.

Show us how you do it now.

A sketch, a spreadsheet, a photograph of the sheet on your clipboard. That is enough to tell you what it would take, what it would cost, and how quickly your team could be using it.

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